Project: Animation series
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About this project: Swarovski’s global HR team were looking for a video partner to capture the complexities of their HR developments in a way that would engage and support their managers.
By taking the time to get to know the company and the issues facing the target audience, we were able to create a character that the target audience could relate to.
We created a series of animation videos featuring this character. This enabled us to combine storytelling and “theoretical” information in a sequential story, where we followed the character as she tackled different HR topics.
“We could rely on Nathalie’s strong professionalism and inspired creativity from the start to the end of the project. The characters developed brought an element of fun to a range of topics often perceived as complex, which was a defining factor in convincing the audience to embark on the learning journey.
The videos were a great success and we look forward to continuing our collaboration with Jetfish in future projects.”
Danielle Crabtree, Manuela Antunes & Michael Schaffer – Corporate Compensation & Benefits at Swarovski